Most Wanted Gold bunny
Hunting Lindt Gold bunnies on the radio!
Easter hunt of Golden chocolate bunnies was successfully launched two weeks before the Easter holiday! The hunt ended with many found long-eared creatures, which were brought to the homes of listeners, fans and readers.
Facebook application provoked a search of bunnies hidden in the web sections of the official brand website: www.lindt.bg. The game was communicated in a series of radio stations with national coverage, with print ad in Elle magazine and with playful banners on the web.
A hunt of hunt of actual Lindt Gold bunnies in six Bulgarian cities (Sofia, Plovdiv, Stara Zagora, Rousse, Varna, Burgas) was also carried out. The fans of the Facebook page “Chocolate Lindt, Bulgaria” received instruction in the social network for the specific locations. We promised them more hidden bunnies in more cities next year!
Print ad in Elle magazine
Most Wanted! Lindt Gold Bunny- the most desirable protagonist in the Easter celebration!
Most Wanted Gold bunny
Wanted is the most desirable participant in the Easter holidays! The golden hoppity is hidden somewhere on www.lindt.bg. Try to find Gold Bunny and he’ll be your guest at the Easter table!
Participants in the game: 3 546
Most wanted around Bulgaria!
Easter is coming and Lindt Gold Bunny can already be seen around! Chocolate animals with long ears and golden coats traveled to Plovdiv, Burgas, Varna, Ruse, Stara Zagora and Sofia to cleverly hide in the bushes, still hoping not to remain unnoticed!
There are also jokers – pictures of the locations and solid instructions that are published on the Facebook page of the brand.
Whoever found it, brought it at home for Easter!
03-10 April 2015
April 2015