Lindt and Easter 2017
Radio
The traditional Easter Lindt campaign promoting Gold Bunny – the hopping sweetheart as “The most wanted protagonist in the Easter celebration” was carried out again two weeks before Easter, on 16th of April.
This year, The Lindt Gold Bunny was hiding again at famous places in 10 Bulgarian cities and became a beautiful part of the web space as an original moving and hopping internet banner. Besides that it was showed for the first time on a big screen in Bulgarian cinemas with a TV spot before popular kids’ animation screenings and appearing on a leaflet which invited the film lovers to visit a mini web page and to register for participation in a raffle with three huge Gold Bunnies for a prize.
The Gold Bunny came into view as a branding on escalators, city lights and hanging banners in Sofia’s “Paradise” Mall. During a radio game in Sofia, the listeners were looking for a Gold Bunny car in the city streets.
Lindt Gold Bunny was again too busy for Easter!
01-14 April 2017