Explore your dark side! Find your excellent Excellence combination!
October campaign, including press, Facebook app and internet banner series, that provokes the darkest and intriguing side, to reveal it’s beguiling nature.
The dark chocolate Lindt Excellence in combination with strong and dark drinks, promise intense sensory experiences.
Facebook game
Find your excellent Excellence combination
Which is your favorite chocolate
Choose one
After made choice, participant sees picture with description of the best combination between his favorite dark chocolate and one drink.
Results: over 5 000 participants
Period: 1 month
October 2013