Discover Excellence with all your senses
Рекламна кампания на премиум тъмен шоколад Lindt Excellence акцентира на всяко едно от петте сетива, които дегустацията на шоколада Excellence събужда…
Excellence 70% Mild – irresistibly dark, enchantingly mild
Print ad is promoting new flavors of the premium dark chocolate Lindt Excellence.
The ad is part of a whole advertising campaign carried out by Silver Advertising and including also radio, internet and Facebook activities.
Discover Excellence with all your senses
Win new Excellence flavors!
The application promotes three new Excellence flavors and in the same time communicates the main advertising concept of Excellence – testing the product in 5 steps, each one representing one of the human senses: sight, touch, smell, hearing, taste
Each participant should upload 5 pictures while he/she tastes the Excellence tablet with each one of the 5 senses, describing what he/she is sensing in this particular moment.
Results: 4310 new fans
Period: 1 month
Radio
For one week a group of radio stations with national coverage were promoting quality of Lindt dark chocolate and its impact on our five senses and promise rewards to complete the quiz: “Which Lindt Excellence are you?
October, 2012