Bilka Rosa Damascena – internet campaign
Bilka Lifestyle added to its portfolio a new anti-age cosmetic line Rosa Damascena based on the high quality Bulgarian rose oil and organic rose water from the popular distillery “Enio Bonchev Production” with a century long history.
The internet launch was headlined “Bloom like a rose!” and was carried through PR campaign in women and lifestyle web sites, game with prizes on rozali.bg, banner campaign, Facebook and Google advertising, Facebook game with questions and answers aimed to highlight the important benefits of the new cosmetic line and to build its brand image among t Bilka consumers and among all ladies who adore the aroma and the precious qualities of the Bulgarian rose oil.
Facebook visuals aiming to highlight the new cosmetic line benefits and to build an image among Bilka consumers and all ladies adoring the aroma and the precious cosmetic qualities of the Bulgarian rose oil.
October – November 2014