The half, that completes you perfectly – Lindor campaign
The half, that completes you perfectly, might be your favorite LINDOR! Or You can give one in a box in shape of heart, to your beloved half for St. Valentine!
The sweet chocolate brand organized a true St. Valentine entertainment for its fans in Facebook and on the national radio air where the radio listeners took the opportunity to win a LINDOR heart-shaped box by using typical for the LINDOR brand words like “smooth-melting”, “irresistible”, “delicate” for describing their perfect half
The half, that completes you perfectly
One page in „Woman’s journal” magazine for period 05-12.02.2013
Find the perfect half for you!
After pushing start button, next to participant profile picture appears the perfect half for him, according to LINDOR! The perfect halves: Famous people and LINDOR.
Results: 25 000 participants
Period: 1 month
A playful brand presence on four “Woman’s journal” magazine’s pages during the period 05-12th of February 2013 initiated by a Silver advertising’s idea.
February, 2013