New niche product series Bilka gingival care launch campaign for oral hygiene and healthy gums started with a television campaign in the beginning of 2015. TV launch is supported by Internet banner campaign, educational PR articles on web and print media and entertaining, informative Facebook visuals.
Facebook visual series
Facebook visual series aiming to amuse and present the product and the problem at the same time.
- The red lips are attractive, the red gums are not!
- Red apples are healthy, the red gums are not!
- Unhealthy sweets are part of the everyday life . As well as the red gums!
- You don’t spit blood, because of the Bilka gingival care use!
- You can smile without worries, because you use Bilka gingival care!
- You don’t have unpleasant breath, because you use Bilka gingival care!
- Your gums are not red and swollen. Because you use Bilka gingival care.
Educational PR campaign
Educational PR campaign revealing the essence of the gingivitis problem, differences with periodontitis and the symptoms for which to be careful. Publications are prepared for different women online and print editions, their content is consistent with the style of the media and with the relevant rubric. Some information about the problem and the product is presented in the form of test – more interesting and easy to understand form when communicating factual data.
February – April 2015